I am sure that everyone is aware of the term called as “Digital marketing”. There are various definitions of digital marketing in Wikipedia and other websites. I would define digital marketing in simple language as - “Digital marketing is another way of marketing your products or services with the help of electronic devices.” As you are all aware that an electronic device I am referring to are smartphones, computers, laptops and TABs.
The digital marketing advertising is delivered through digital channels such as search engines, social media, websites, E-mails and mobile apps.
Many local businesses think that advertising in billboards; newspaper ads and pamphleting are more than enough for their business to grow. At some point it’s true for the local business person to have a thought process of that sort. But your business would be having a constant income through these marketing activities and after some point of time, when the banners are gone, people might forget about the business. Here arises the thought of digital marketing. People these days spend most of their time on smart phones. While travelling they would just go through the social networking sites, online news for latest updates or would be on you tube. Most of them even not see the billboards around them.
What people look for when they are browsing?
- If they have some question
- If they are looking for help
- For information on new product or services
- Business contacts
- General information
- Available jobs / Job search
- Searching for leisure like watching movie or songs
- And many more
There is a huge growth in web browsing these days. More people are getting connected to this digital world. The web is crowded with different websites and all the businesses are striving hard to get the top preference in the search engine.
In digital marketing company Nagpur various kinds of activities are performed by the IT companies. The key components of digital marketing are:
- Website design
- SEO- Search engine optimization
- E-mail marketing
- Content marketing
- SMM - Social Media Marketing
- SMO - Social Media Optimization
- Display advertising(Banner ads)
- PPC - Pay Per Click
- Affiliate marketing
The main strategies and objectives of digital marketing are:
- Reaching the right and targeted audience
- To engage the audience, when they are on your webpage
- To motivate the audience to take action
- Return on Investment (ROI)
If you want your business to be recognized online here is the step by step process you must follow:
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| IT companies |
- Our very first focus should be creating a website for your business. If you are a beginner and less aware of the technicalities, then you should make it done from one of the IT companies in Nagpur like Attrait solutions. Because I found their work up to the mark and reliable.
- After creation of the website, start the SEO work. Your website should contain good contents that should help customers to answer their queries. Creating an ingenious content that is not promotional in nature but instead educates and clear your doubts
are worth the effort. As it can drive maximum traffic and helps you get noticed. - E-mail marketing is the evergreen marketing activity that has been around for more than two decades. It is the direct way to reach the customer. It is the source through which you can make customer to visit your webpages.
- People these days explore social networking sites more, not just for uploading selfies and watching videos but instead research, discover and educate themselves about a product, services or brand. This may ultimately lead to buying the product or services.
PPC (Pay Per Click) If you want that your product should be on the top for some days then there is an option called pay per click –PPC. Attrait solution helps you to give required knowledge about pay per click in Nagpur. This is a paid advertising. The money you have allotted to this advertising will get exhausted as the customers clicks the link from different IP addresses.- Last is affiliate marketing. There are many affiliate marketers like amazon, flip kart, etc., who advertise and sell your product on their website, provided they have their share of amount on every transaction.
